Strategic advertising is essential for startups looking to gain traction and drive growth. If you're a founder having a hard time to stand out to your product or business, it's time to move your focus from product growth to advertising approach. With the best strategy, you can efficiently get to and engage your target audience, eventually driving s
B2B Marketing for the Modern B2B Buyer’s Journey - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the